On everyone’s lips.

Well, as often happens with the MBAs, one of the confectionery ideas suggested in the latest round was based on energy, this time in combination with another big brand in what was clearly a co-branding strategy.

When I saw this concept, it felt very much like it was targeted at the MBAs themselves. Hmm.

There were of course other ideas in the group, one similar but by no means identical to a spray chocolate idea we’ve had in the past, but eventually the “Red Bull marries Trebor Bassett’s” concept conquered all.