I was delighted to be talked to (AT) so politely by the German VDA Chairman (car makers’ association). NOT!

When I visited the website for the Frankfurt Motor Show (known in Germany as the IAA), he told me I AM interested in exhibiting. Really? Maybe you’d like to ask an English native speaker why this statement really does not come across the right way. It sounds totally arrogant. Like a command. YOU ARE interested.

Fancy phrasing this as a question? And while you’re at it, please take that word IMPRINT off your website. It’s wrong, wrong, wrong. Oh I’m tired of trying to tell this to arrogant German advertising agencies. Ok, I give in. It’s right. And I AM interested in exhibiting….