Category Archives: Economic

Fluctuating demand

According to the news out yesterday, UK retailers suffered the worst December on record. So it looks like people aren’t shopping as much as they have during Blair’s feel-good years. A sign of the boom and bust economy in the UK fuelled and drained by living on credit. The question to marketeers is: do businesses selling consumer products (B2C companies) … Continue reading


Ketchup wars

If you’re a product manager on tomato ketchup, it’s hard to imagine that you’d need to watch the marketing environment at all closely in the area of “legal and political developments”. But you do. As Heinz discovered in the early 90s. At the time product managers spent a major amount of time involved with “P for Political” in the PEST … Continue reading