About…
Today’s Top Posts
Subscribe via Email
Categories
- Cultural hotpot (34)
- Market research (9)
- Marketing mishaps (63)
- MBA Notes (271)
- 4Ps (82)
- AIDA (41)
- Branding (33)
- BtB (4)
- Buying behaviour (16)
- Managing portfolios (13)
- Market growth (19)
- Ansoff (12)
- New product devpt (6)
- NPOs (10)
- PEST (42)
- Economic (2)
- Political/Legal (22)
- Social (8)
- Technological (7)
- Product life cycle (4)
- Segmentation (7)
- Testimonials (10)
- Winners of case study (26)
- Next please (6)
- Nicely done (57)
- Ponderings (55)
- Watch and wait (30)
Brands / Companies
ABB Abercrombie & Fitch ACORN Actimell adidas Aero After Eight Alberto Aldi Always Amicelli AOL Apple Arnotts Astra Audi Aveda Avinci Avis Axe Bahlsen Base Bauer Baur Bavaria Becks Bertolli Bird's Eye Black & Decker Blackberry Blendtec BMW Bonduelle Bosch Brigitte Brio British Airways Brot für die Welt Brother Budweiser Burger King BW-Bank Cadburys Camel Campari Charmin Chenet Citibank Coca-Cola Crocs Cup cakes Dacia Daihatsu Datsun demeter Deutsche Post Develey Dick Smith Dinkel Acker Disney DM Dolby Dove Du Darfst Duracell Dyson Easyjet Economist Edeka engov Erdinger Ericsson Esprit Facebook FCUK Fiat Ficken Ford Fortis Frolic Frosch Fujitsu Fur real Fürstenberg g-star Gap Geberit Germany GfK Greenpeace Grolsch Grüner Punkt Haka Hanuta Haribo Hasseröder HDI Head & Shoulders Heineken Heinz Helly Hansen Henkel Hertz Hofstede Holsten Honda Hugo IBM Iglo Intel iPhone IWC Jacobs Jägermeister Jif John Deere John West Johnsons Karlsberg Karstadt Kaufhof Kelloggs Kinder Kinella KitKat Knorr Kraft Krombacher L'Oréal L'Tur Lacoste Landliebe Langnese Lätta Lays Lego Levis Lidl Lindt Lotto Löwenbräu Lucky Strike Lucozade Lynx Macbook Maggi Magnum Malteser Marks & Spencers Marlboro Marmite Mars Mastercard Masterfoods Mattel McDonalds McFit McPaper Media Markt Meggle Melitta Memorex Mercedes Michelin Microsoft Milka Miller Mini Misereor Mr Kipling Müller National Geographic Nestlé NHBC Nike Nivea Nixdorf NSPCC Nutella NYC o2 Ocean Spray Oettinger Omega Onken Opel Oracle Orange Otto P&G Pedigree Penaten Penguin Pepsi Pepsico Persil Philadelphia Philip Morris PIN Group Pirelli Pixi Pons Porsche Pringles Pritt Pro7 PSD Red Bull Renault Rexona Ryanair Sainsbury's Samsonite Sanwald Saturn SCA Schauma Schlecker Schneekoppe Schöller Schwarzkopf Seba Seiko Seriously Strong Shell Siemens Sierra Mist Silk Cut Sixt SL3 SlimFast Smart Smoodoo Snickers Somat Sony Soreen Sparks Spee Spillers Sprite Steiff Stern Storck Stuttgart Subaru Sure Suzuki Taft Tamaris Targo Bank Tchibo TDK Teflon Telekom Tempo Tesco ThyssenKrupp Timotei Timtam Toblerone Triumph Trumpf TÜV Twix Unilever UPS Vaseline Vegemite Virgin Vodafone Volvo VW Walkers Wella Weru Westaff Whiskas Wick Wrigleys Yello Zeppelin Zott
Category Archives: Next please
Kill outdoor advertising…
If Coley Porter Bell’s business blog is anything to go by, Sao Paolo authorities have decided to rid the city of “visual pollution” – and ban all outdoor advertising. No, this is not an early April fool’s joke. And it amazes me that it’s not hit the marketing headlines earlier. But according to the pictures I’ve seen (sourced from their … Continue reading →
Posted in Next please
Perfect pixie placement
Gaining attention at the PoS (point of sale) is never easy when there are seemingly hundreds of competitors trying desperately to get noticed. Like in the very first days of marketing, at the market stall it feels you have to shout loudest to sell more. Only a certain number of suppliers gain the honour of a “listing” – ie, get … Continue reading →
German holidaymakers
Inspired by thought on holiday, and a classic beer ad from the UK, I wonder if it is time for a new type of hotel where they clear away beach towels in the morning… Could it be filling a market niche? Would there be enough customers keen to get round the Germans’ bad reputation at the poolside? One thing I … Continue reading →
Posted in Next please
Excess baggage – of market opportunity?
Continuing my onslaught on minorities, this time I will join the medical profession and condemn obese people and their burden on transport – but also turn this into an opportunity for airlines. Why is it that people pay so much money for 1st class seats? Because they can’t stand sitting next to an elephant with elbows jutting into their ribs? … Continue reading →
Posted in Next please
Quality housing
On German TV you see regular reports and documentaries about people who built their own home, or got a builder in to build their home – and all the awful things that go wrong. A friend of mine who is about to move into a new flat had a draught test done (the door is pasted over and air is … Continue reading →
Supermarket segmentation
A call to retailers: give your customers more hassle-free shopping! No I haven’t been drinking coffee. No I’ve not got anything against old people. Just today, as a working man, it finally dawned on me. I traipse off to the supermarket to do the shopping and there’s nothing but glue-kneed geriatrics plodding around. One of whom, in a blatant case … Continue reading →
Posted in Next please, Place, Segmentation