Tag Archives: Apple


Future customers

Apple offers students and university staff special discounts on products. It may seem unfair to other buyers, but it’s accepted practice. This is quite common in some markets: although the product is the same, people accept that other customers get a better deal. But it’s more usual in service industries. So museums or shows will offer discounts to certain groups … Continue reading


iPhone pipped at the post

When you’re launching a new international brand, there are so many things to think about that, inevitably, something has to slip through the net. In this case the internet. Blackberry pulled off a sneaky coup in Germany, and registered the website http://iphone.de/. Just to rub salt into the wounds, they then slapped, “Don’t let anyone make fun of you” straight … Continue reading