Tag Archives: Audi


Selective attention for Volkswagen

Many marketeers are baffled by the things their target audiences remember from their advertising. I once worked on a food ad where everyone remembered that the woman in the kitchen licked her finger (an attempt by us to add appetite appeal). Probably because some people think too much about hygiene. Sadly they remembered nothing about the yummy ingredients, let alone … Continue reading


Car wars

Nothing like poking fun at the competition. Some people would maintain you must be desperate for something really interesting to say if you have to resort to mud flinging, but this sequence of ads from South Africa was amusing. It started with this: To which came this superlative: Others joined in: It was rounded off by a totally arrogant stance … Continue reading