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Tag Archives: Brigitte
Star performance
Brand symbols last and, if used consistently over time, take on meaning as an icon for the brand. Eventually it’s no longer necessary to mention the brand. The symbol does the job for you, laden with symbolic expression and the whole brand equity. Some brand symbols, or mnemonics, that in my opinion really hit the mark: (If you’re not German, … Continue reading
Posted in Branding, Nicely done, Product