Tag Archives: British Airways


Hard cheese

A local supermarket has introduced a Cheddar cheese that it claims is a real favourite in the UK. If that’s so, what do they think about “Seriously Strong” Cheddar’s claim that it’s the UK’s favourite? Or is “most popular” not the same as “favourite”? In fact how do you define FAVOURITE? Through omnibus research or questionnaires? By assessing ratings such … Continue reading