Tag Archives: Camel

Kids loved it, law makers hated it

Burning your brand assets

Camel has been changing its advertising agency again, and its strategy. It’s always had such a powerful brand icon: the camel. But in the 90s the funny campaign used across Europe came under fire from the authorities for attracting children – a no-no in this controversial market. So, sadly for many of us who don’t smoke but enjoyed the fun … Continue reading


Piggyback rider

This has to be one of the most blatant examples I’ve ever seen of “passing off”. Basically, the neatly named “Dromedary” is counting on Mexican illiteracy, cross-eyed consumers, or pure ignorance. It may be no surprise to hear that – as far as I’m aware – this brand (that is clearly riding on the back of another) is no longer … Continue reading