Tag Archives: Dick Smith


Tempting copy

Leading maker of biscuits in Australia, Arnotts, dominates many product sectors. Their TimTam brand is a household name. Yummy chocolate layers, yummy cream chocolate filling, yummy chocolate covering. Enter Dick Smith, the local hero Down Under and a keen opportunity spotter. Dick is a champion of me-too products and the curse of many a brand manager. So, wanting to cash … Continue reading