Tag Archives: FCUK


FCUK German style?

If you’re familiar with the examples I show in the marketing course of FCUK, then you’ll understand why this brand recently caught my eye: It seems a drinks maker from Altheim has managed to register the trademark for the vodka-fruit juice mix, despite original protestations. This paves the way for many mesmerising merchandising opportunities. Of course in the UK this … Continue reading

Source: Blogwawasan

FCUK the rules

French Connection was an ailing fashion chain in the mid 90s until their advertising agency struck on an idea to relaunch the brand and ride a wave of shock advertising, originally set under motion by companies like Benetton. Only rather than take on a worthy cause – social problems and campaigning to help solve global issues – French Connection simply … Continue reading