Tag Archives: Germany

Classic New York

Big sour apple

New York New York, fondly known as The Big Apple since the 1970s following a promotional campaign by the New York Convention and Visitor’s Bureau, has rebranded. Gone are the allusions of juicy cosmopolitan razzmatazz, gone are allusions of grandeur, gone are the sky-scraping daredevils and high-rise high fliers. NY is differentiating itself (again), to move on from the contrasting … Continue reading