Tag Archives: Greenpeace

David and Goliath battle it out. And NPO marketing won.

The power of consumer lobbying

Greenpeace know how to put an organisation under pressure when they want to. So when a major oil company decides it would be quicker and cheaper to get rid of an oil platform by sinking it in the middle of the North Sea, their PR department shifted into top gear and we saw NPO marketing at its best. Many observers … Continue reading