Tag Archives: Helly Hansen


Matching clothing

Abercrombie and Fitch have decided they don’t want free publicity on TV. At least not the free publicity they’re getting from US make-out-like-a-macho TV series Jersey Shore. In a bold move they’re telling the stars of the show they will pay them NOT to wear their clothes. A kind of reverse testimonial. The marketing department think they’re clearly the ‘wrong’ … Continue reading