Tag Archives: IBM


BTB: interesting information

A common tool used in BtB advertising is the “case study”. This is because it allows the reader to relate to an issue and identify with the need. Here’s how not to do it. Statement making. Not a single mention of the customer (ok, it says “our customers” – but how about “you”). Dry text, dry facts – overall an … Continue reading


Oracle attack

It’s been quite common to see comparative advertising in the States and UK for years. As long as it’s factually correct and not misleading it is allowed. This is one of my favourite examples of a campaign that really sticks the knife in. Using 1 IBM server for the named task is faster than using 4. It doesn’t improve processing … Continue reading