Tag Archives: Kinder

Losing its fascination

So … not new

This year’s thumbs-down for a trend that perplexes me goes to the slogan writers. Some time ago another Brit pointed out to me that if you’re stuck and uninspired and can’t think of a catchy slogan in German, the simplest solution is to take the product or benefit and slap “Faszination” in front of it. Cars: Faszination Auto. Pets: Faszination … Continue reading


WO68 winners

Well, the brief was to hit the big German snack Kinder Schokolade straight between the eyes and this case study group did precisely that. So much so that the packaging looks a little bit similar to the strategic competitor it’s taking on. If the waves in the lower section of the pack are protected, or the concept with the smiling … Continue reading