About…
Today’s Top Posts
Subscribe via Email
Categories
- Cultural hotpot (34)
- Market research (9)
- Marketing mishaps (63)
- MBA Notes (271)
- 4Ps (82)
- AIDA (41)
- Branding (33)
- BtB (4)
- Buying behaviour (16)
- Managing portfolios (13)
- Market growth (19)
- Ansoff (12)
- New product devpt (6)
- NPOs (10)
- PEST (42)
- Economic (2)
- Political/Legal (22)
- Social (8)
- Technological (7)
- Product life cycle (4)
- Segmentation (7)
- Testimonials (10)
- Winners of case study (26)
- Next please (6)
- Nicely done (57)
- Ponderings (55)
- Watch and wait (30)
Brands / Companies
ABB Abercrombie & Fitch ACORN Actimell adidas Aero After Eight Alberto Aldi Always Amicelli AOL Apple Arnotts Astra Audi Aveda Avinci Avis Axe Bahlsen Base Bauer Baur Bavaria Becks Bertolli Bird's Eye Black & Decker Blackberry Blendtec BMW Bonduelle Bosch Brigitte Brio British Airways Brot für die Welt Brother Budweiser Burger King BW-Bank Cadburys Camel Campari Charmin Chenet Citibank Coca-Cola Crocs Cup cakes Dacia Daihatsu Datsun demeter Deutsche Post Develey Dick Smith Dinkel Acker Disney DM Dolby Dove Du Darfst Duracell Dyson Easyjet Economist Edeka engov Erdinger Ericsson Esprit Facebook FCUK Fiat Ficken Ford Fortis Frolic Frosch Fujitsu Fur real Fürstenberg g-star Gap Geberit Germany GfK Greenpeace Grolsch Grüner Punkt Haka Hanuta Haribo Hasseröder HDI Head & Shoulders Heineken Heinz Helly Hansen Henkel Hertz Hofstede Holsten Honda Hugo IBM Iglo Intel iPhone IWC Jacobs Jägermeister Jif John Deere John West Johnsons Karlsberg Karstadt Kaufhof Kelloggs Kinder Kinella KitKat Knorr Kraft Krombacher L'Oréal L'Tur Lacoste Landliebe Langnese Lätta Lays Lego Levis Lidl Lindt Lotto Löwenbräu Lucky Strike Lucozade Lynx Macbook Maggi Magnum Malteser Marks & Spencers Marlboro Marmite Mars Mastercard Masterfoods Mattel McDonalds McFit McPaper Media Markt Meggle Melitta Memorex Mercedes Michelin Microsoft Milka Miller Mini Misereor Mr Kipling Müller National Geographic Nestlé NHBC Nike Nivea Nixdorf NSPCC Nutella NYC o2 Ocean Spray Oettinger Omega Onken Opel Oracle Orange Otto P&G Pedigree Penaten Penguin Pepsi Pepsico Persil Philadelphia Philip Morris PIN Group Pirelli Pixi Pons Porsche Pringles Pritt Pro7 PSD Red Bull Renault Rexona Ryanair Sainsbury's Samsonite Sanwald Saturn SCA Schauma Schlecker Schneekoppe Schöller Schwarzkopf Seba Seiko Seriously Strong Shell Siemens Sierra Mist Silk Cut Sixt SL3 SlimFast Smart Smoodoo Snickers Somat Sony Soreen Sparks Spee Spillers Sprite Steiff Stern Storck Stuttgart Subaru Sure Suzuki Taft Tamaris Targo Bank Tchibo TDK Teflon Telekom Tempo Tesco ThyssenKrupp Timotei Timtam Toblerone Triumph Trumpf TÜV Twix Unilever UPS Vaseline Vegemite Virgin Vodafone Volvo VW Walkers Wella Weru Westaff Whiskas Wick Wrigleys Yello Zeppelin Zott
Tag Archives: Lidl
Strong, pink, strange…
The German discount supermarket Lidl has been selling a limited edition drill in the UK, in PINK. I’m trying to get my mind round this most basic kind of segmentation, men versus women. OK, they’ve worked out there’s a new kind of emancipated DIY enthusiast out there – women. So it could be potential new business by stretching the target … Continue reading
Occupying Pole position
I’ve been watching ethnic marketing in a number of cultures now, not just with the Turkish population in Germany. Some of the big questions you’ll have to ask yourself if you target an ethnic market: 1) Is the target group big enough to sustain good sales? and then 2) At what point do we jump in the deep end and … Continue reading
Big Brother
The classic approach to segmentation in consumer markets used to be demographics. I remember clearly as a brand manager at Unilever presenting my target group as C1C2D, women, over 35. Not surprisingly, this was a traditional hairspray brand. But in the 80s, marketing people got wise to the fact that people may be in a clearly defined demographic group, but … Continue reading