Tag Archives: L’Oréal


Fit me – fit mich – f**king hell

A couple of months ago I came across a campaign for a regional gym brand with a more than suggestive slogan: Fit mich. At the time I decided not to post it, as I try to focus more on the international angle on marketing stories in Germany. To explain to non-native speakers what the intended take-out of this poster was … Continue reading