Tag Archives: Macbook


Creating USPs

When markets offer so many alternatives already, it’s difficult thinking up new ideas to appeal to the over-targetted, already-satisfied customers. Apple’s approach is clear: the USP with their latest product launch is stated without hype and over-marketed image: “the world’s thinnest notebook”. The MacBook Air: So what about this one: Arrogant Bastard Ale. It’s been popping up on websites from … Continue reading