Tag Archives: Marks & Spencers

One slip-up could wreck your image.

The grapes of wrath

What seems like a harmless sign in a UK supermarket is actually the result of weeks of anguish for the company, especially in the marketing department. You’d have thought that legal issues are not so central to marketing. Think again. As you’ll have read about in the Economic/Legal section of the PEST model, you need to be on top of … Continue reading


Green cakes and excess packaging

According to a Local Government Association report released in October 2007, up to 40% of packaging used by leading UK supermarkets cannot be recycled. This includes leading names like Marks & Spencer (the worst offender) but also a big German retailer: Lidl, rapped for the worst wrapping on a “standard basket of 29 goods”. I was surprised Lidl scored badly. … Continue reading