About…
Today’s Top Posts
Subscribe via Email
Categories
- Cultural hotpot (34)
- Market research (9)
- Marketing mishaps (63)
- MBA Notes (271)
- 4Ps (82)
- AIDA (41)
- Branding (33)
- BtB (4)
- Buying behaviour (16)
- Managing portfolios (13)
- Market growth (19)
- Ansoff (12)
- New product devpt (6)
- NPOs (10)
- PEST (42)
- Economic (2)
- Political/Legal (22)
- Social (8)
- Technological (7)
- Product life cycle (4)
- Segmentation (7)
- Testimonials (10)
- Winners of case study (26)
- Next please (6)
- Nicely done (57)
- Ponderings (55)
- Watch and wait (30)
Brands / Companies
ABB Abercrombie & Fitch ACORN Actimell adidas Aero After Eight Alberto Aldi Always Amicelli AOL Apple Arnotts Astra Audi Aveda Avinci Avis Axe Bahlsen Base Bauer Baur Bavaria Becks Bertolli Bird's Eye Black & Decker Blackberry Blendtec BMW Bonduelle Bosch Brigitte Brio British Airways Brot für die Welt Brother Budweiser Burger King BW-Bank Cadburys Camel Campari Charmin Chenet Citibank Coca-Cola Crocs Cup cakes Dacia Daihatsu Datsun demeter Deutsche Post Develey Dick Smith Dinkel Acker Disney DM Dolby Dove Du Darfst Duracell Dyson Easyjet Economist Edeka engov Erdinger Ericsson Esprit Facebook FCUK Fiat Ficken Ford Fortis Frolic Frosch Fujitsu Fur real Fürstenberg g-star Gap Geberit Germany GfK Greenpeace Grolsch Grüner Punkt Haka Hanuta Haribo Hasseröder HDI Head & Shoulders Heineken Heinz Helly Hansen Henkel Hertz Hofstede Holsten Honda Hugo IBM Iglo Intel iPhone IWC Jacobs Jägermeister Jif John Deere John West Johnsons Karlsberg Karstadt Kaufhof Kelloggs Kinder Kinella KitKat Knorr Kraft Krombacher L'Oréal L'Tur Lacoste Landliebe Langnese Lätta Lays Lego Levis Lidl Lindt Lotto Löwenbräu Lucky Strike Lucozade Lynx Macbook Maggi Magnum Malteser Marks & Spencers Marlboro Marmite Mars Mastercard Masterfoods Mattel McDonalds McFit McPaper Media Markt Meggle Melitta Memorex Mercedes Michelin Microsoft Milka Miller Mini Misereor Mr Kipling Müller National Geographic Nestlé NHBC Nike Nivea Nixdorf NSPCC Nutella NYC o2 Ocean Spray Oettinger Omega Onken Opel Oracle Orange Otto P&G Pedigree Penaten Penguin Pepsi Pepsico Persil Philadelphia Philip Morris PIN Group Pirelli Pixi Pons Porsche Pringles Pritt Pro7 PSD Red Bull Renault Rexona Ryanair Sainsbury's Samsonite Sanwald Saturn SCA Schauma Schlecker Schneekoppe Schöller Schwarzkopf Seba Seiko Seriously Strong Shell Siemens Sierra Mist Silk Cut Sixt SL3 SlimFast Smart Smoodoo Snickers Somat Sony Soreen Sparks Spee Spillers Sprite Steiff Stern Storck Stuttgart Subaru Sure Suzuki Taft Tamaris Targo Bank Tchibo TDK Teflon Telekom Tempo Tesco ThyssenKrupp Timotei Timtam Toblerone Triumph Trumpf TÜV Twix Unilever UPS Vaseline Vegemite Virgin Vodafone Volvo VW Walkers Wella Weru Westaff Whiskas Wick Wrigleys Yello Zeppelin Zott
Tag Archives: McDonalds
McWhat?
I noticed a long time ago that the Germans like to poke fun at the Scots for being thrifty and tight with money. It seems to be acceptable here, more so than mocking the Swabians. But when it comes to the use of “Mc” in some brand names here, it took a lot longer for me to feel what the … Continue reading
Lovemarks and Liebe
When Kevin Roberts, the CEO of Saatchi and Saatchi first wrote about “Lovemarks” and that unique combination of love and respect every company craves for from its customers, I remember thinking “What a lovely term!”, even if the concept was nothing new. People have, after all, been obsessed with their favourite car brands, designer wear and entertainment providers for decades. … Continue reading
Bubble T to a tee
McDonald’s in Germany starts a marketing drive for its Bubble Tea range today. In case you’re not the target market – which looks to me like 10 to 15-year-olds – or you haven’t noticed teenies walking around with big transparent plastic beakers containing sickly coloured fluids, slippery fruit pieces and jelly blobs (and you’ve not yet been zapped by the … Continue reading
Forward integration?
Here is a wonderful example of cobranding. Develey, Bavarian producer of sauces, mustard and condiments and supplier of ketchup to McDonalds in Germany, has a growing presence in supermarkets. McDonald’s has none. Develey has the technical and product know-how. McDonald’s as a franchise has, more-or-less, none. But Develey really doesn’t have a strong national brand, it’s more regional. McDonald’s does. … Continue reading
McDonalds and health foods
We all know about the big M’s ongoing problems with health issues, so what – now that most people have heard the controversial statements and seen films like Super Size Me – are they doing about it? Well, in the UK they’re sidestepping a recently introduced ban on junk food advertising (as if that’ll stop the cave-dwelling Brits eating too … Continue reading
Marvellous media
I hate the term guerilla marketing. According to the book written in 1984 it is “an unconventional system of promotions on a very low budget”, but these days it seems to be anything that isn’t classic media. A creative way of doing something different by throwing people off buildings, slapping stickers on people’s foreheads, whatever.Would the practice used by product … Continue reading
Big Brother
The classic approach to segmentation in consumer markets used to be demographics. I remember clearly as a brand manager at Unilever presenting my target group as C1C2D, women, over 35. Not surprisingly, this was a traditional hairspray brand. But in the 80s, marketing people got wise to the fact that people may be in a clearly defined demographic group, but … Continue reading
Ronald’s favourite
Whether comparative advertising is your style or not (some people say you shouldn’t need to mention the competition and in fact doing so is at some level only helping plug their name – at your expense), this picture says a thousand words. I never found out whether McDonald’s did anything about Burger King using their “brand mnemonic”, but I bet … Continue reading