Tag Archives: Memorex

The old one on the left: Memorex. On the right the new one. Mem rable?

Updating the brand, backwards

Last year Memorex decided to update its logo. Apparently it needed to carry out some market development (otherwise known as filling gaps to get to consumers who’re not yet buying existing products, cf. Ansoff). According to a Memorex press release: we found that women were largely neglected by current electronics brands. Our specific target consumer is a savvy female shopper, … Continue reading