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Tag Archives: Pepsico
World cup madness
As in previous years, and as recommended by marketing experts when you use current events to reach out to customers, companies are jumping on the World Cup bandwagon as an advertising vehicle. Inevitably, some are even playing to classic cultural clichés. So having seen what the Croatians make of the English recently, I’d thought I’d examine what the Brits taunt … Continue reading
Chipping away at the design
Pepsico obviously takes a different tack to international brands than its arch enemy Coca-Cola. Coke is drinks, through and through. Pepsico, owner of the Frito-Lay brand, is also into snacks. But to achieve fast growth internationally it has gone for non-organic growth in many markets – ie, it buys up locals. So then you come back to the typical problem … Continue reading
Posted in Managing portfolios, Market growth
