Tag Archives: Sprite

Source: screenshot from www.ebaumsworld.com

Sprite’s next move?

It’s intriguing to see major internationals revamping their product portfolios – which often involves the three R’s (redesign, relaunch and then resign – the last bit being the brand manager who realises it didn’t work). I notice that Sprite in the States has redesigned its pack. But why only in the States? Is the brand name not strong enough (with … Continue reading