Tag Archives: Tempo


Market penetration

Now the New Product Development case study includes other markets, we get to see a winner in the tissue market. Going under the huge German Tempo brand (if you’re a regular reader here, you’ll know they had a foray into toilet paper), the study group’s idea was to target a very specific, but very frequent usage occasion, side-stepping the usual … Continue reading


The toilet paper I’ve always been waiting for

SCA – who recently bought German megabrand Tempo from international consumer products mammoth Procter & Gamble – seem to think I spend my whole day thinking about toilet paper. No, on Assael’s model for understanding buying behaviour this is bottom right box: habitual purchase. We go to the supermarket, think for a fraction of a second and buy the same … Continue reading