Tag Archives: ThyssenKrupp


BtB big spenders

Spending above the line (ATL – classic advertising) is not common in many areas of business to business. Relationship marketing is more important and customers are simply not looking at the media with BtB buying in mind. It’s also very expensive. More money goes into personal selling, brochures, websites and especially trade fairs. So it’s refreshing to see a big … Continue reading