Tag Archives: Vaseline

Slap it on all over

Moo, your skin is so smooth

I’ve seen many examples of products stretching their way across the Ansoff matrix into new customer groups or markets (market development strategy), but let me introduce you to one of my favourites. But before I do, allow me to show you how Vaseline did a similar thing after years in the consumer perception as a petroleum jelly for… whatever. Well, … Continue reading