Tag Archives: Wick

P&G: bogof promotion on Wick

Bog off!

A few years ago, the German authorities were forced by European legislation to allow loyalty programs and cut-throat price promotions (which were previously banned; they were considered “Kaufzwang”, a strange expression meaning “purchase obligation” – huh? your product’s on promotion, so that’s forcing me to buy it?!? Bizarre logic). Well, Proctor and Gamble (P&G) leapt at the opportunity. They know … Continue reading